Google Earth Day 2016 Doodle

Google Earth Day 2016 Doodle Google has released a doodle celebrating Earth Day 2016.  April 22nd is celebrated as World Earth Day and the tech giant has yet again showed why it is one of the most innovative companies in the world. Google Earth Day 2016 Doodle is amazing and it is consisting of 5 …Read more

Maggi Hot & Sweet Ketchup

Maggi Hot & Sweet Ketchup Maggi Hot & Sweet Ketchup has released a TVC featuring Nawazuddin Siddiqui and Javed Jaffery as a wife. This is one of the hilarious video you will see.     The combination is quite different just like the tag line of the brand- Its different. Nawazuddin Siddiqui is a husband …Read more

Make your own VR goggle using Coca Cola cardboards

Make your own VR goggle using Coca Cola cardboards Virtual Reality (VR) is the future and many companies are trying hard to make their footprints in the VR industry. Facebook has Oculus, Samsung has VR gear, Google has cardboard etc. But there is another player who has joined the race with free VR goggles and that …Read more

Aaj Tak released “Ankhen Khol De” campaign

Aaj Tak released “Ankhen Khol De” campaign Aaj Tak claimed to be India’s fastest news channel has released launched a campaign of “Ankhen Khol De” to re-assure its positioning as the “sabse tej news channel” (Fastest news channel).   The commercials are designed in a hilarious black and white which takes a dig at current …Read more

Airbnb says Don’t go There, LIVE There!

Airbnb says Don’t go There, LIVE There! Airbnb, the world’s largest accommodation provider which owns not a single room has come up with this brilliant campaign of “Don’t go There, Live There”. Airbnb Live There       Airbnb launched the campaign “Live There” to focus on localised places rather than a tourist destination. The …Read more

Future Group is declaring war against e-commerce

Future Group Is Declaring War Against E-Commerce giants Future Group is taking on head to head with the e-commerce giants in India like flipkart, amazon and snapdeal with its latest Denim Sale in its Brand Factory offline stores Feeling the heat of the booming online industry lead by flipkart, snapdeal and amazon, the offline retailer …Read more

Amul’s Print Advertisements of March 2016

Amul’s Creative Print Advertisement of March 2016 Amul the undisputed king of Topical print advertisement is up with its advertising for the month of March 2016. The last month’s last day saw two major events of Oscar and Budget 16-17. And Amul is already ready with its first advertisement featuring Leonardo Di Caprio for winning …Read more

Braun’s Precision Hair Trimmer is precise on its advertising!

Braun’s Precision Hair Trimmer is precise on its advertising! Braun has come up with great and  sharp Print Ads of its cruZer series of hair trimmer. Named after its founder Max Braun is the wholly owned subsidiary of Gillette company and now when Procter and Gamble acquired Gillette, Braun is under Procter and Gamble. Braun …Read more

Jeevansathi.com is taking on inter regional marriages

Jeevansathi.com is taking on the inter regional marriage. Jeevansathi.com was founded by IIM- Ahmedabad graduate Sanjeev Bikhchandani in 1998 is an Indian matrimonial site. With more than 60 lacs registered profile it is one of the biggest matrimonial site with variety of match making services.  The publicly listed company Info Edge is holding Jeevansathi.com with …Read more

Pepsodent took advantage of the Intolerance Debate in India

Pepsodent took advantage of the intolerance debate in India Pepsodent recently released a Print Ad highlighting that they are intolerant only to germs. They took the advantage of the rising situation of intolerance debate in India. Here is the Print Ads of pepsodent. Pepsodent is also available to buy on e-commerce website like flipkart. Pepsodent …Read more

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Knowledge Bank 

In our quest to know about the 170+ types of marketing let's study the multi-level or network marketing.Multi-level marketing (MLM) or Network Marketing is a marketing strategy applied by the companies in which they make a contract with the customer for compensating them if they sell their products or services ...
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Starbucks Corporation is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971 by two teachers and a writer namely English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. As of today it operates in more than 23,000 locations worldwide and is the biggest ...
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Coca Cola - Marketing Mix of Coca Cola (4Ps of Coca Cola) Coca Cola is a very old and famous name in the non- alcoholic beverage world. With its presence in more than 200 countries and with more than 300 brands it is the third most valuable global brand of ...
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Samsung Mobiles are the most used mobile phone in the world. Marketing Mix of Samsung mobiles is interesting to study because Samsung is currently number 1 in global market for mobiles with market share of more than 24%. Samsung offers variety of mobile phones starting from entry segment with most ...
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Apple - Marketing Mix of Apple Inc (7Ps of Apple) Apple is the world's largest company in terms of Market Capitalisation of more than $600 Billion. What makes this company great is the legacy it has since the beginning of the personal computer revolution in 1970-80s led by legend Steve Jobs ...
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